Do you have a PR strategy to deal with negative press comment about your company’s tax affairs?

Stephen Hignett, Tax Partner, CMS

We’ve all seen the current media focus on the amount of UK tax that large corporates pay.  Will this continue?  There seem no good reason why it won’t.

As a result, Boards of large multinationals will perhaps become increasingly concerned that a balance is required between the company’s overall tax efficiency and what might be perceived to be an acceptable rate of UK tax in the court of UK public opinion.

In his back pocket, a prudent CEO might have, pre-prepared, a PR strategy to counter the sort of negative press that the likes of Starbucks and Amazon are currently having to deal with.  Reputation management in the context of a company’s tax affairs is rapidly moving up the agenda.

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